Company culture and team spirit have become truly invaluable in today’s post-pandemic landscape and as members of Gen Z begin to step onto the world stage and enter the workforce, the workplace will brace for more change ahead. So, what does this mean for the future of the work? According to a 2019 Glassdoor survey that polled over 5,000 workers from the United States, United Kingdom, France and Germany, 77 percent of participants revealed that they “consider a company’s culture” before seeking a job there. 56 percent said a good workplace culture was “more important than salary” for job satisfaction. So, what does this tell us? Companies who prioritize culture and employee engagement, improve employee retention –– which is mission critical following the fallout of the Great Resignation. The problem is too often we see leaders ignore the importance of culture in the workplace. In most cases, it simply doesn’t take priority and falls by the wayside or is backlogged and assigned to HR. This is a problem because a well-managed culture is the foundation for organizational change and success that can withstand the test of time, even the most trying of times.
“You can change a company's culture. All you need is the right leadership” –– Scott McFetters, President at CoreTech
Behind every successful company is a dynamic workplace culture supported by an effective leadership team. Culture is not limited to employee performance or attitudes, but even more importantly, it’s about company values and guiding principles that drive your business. Building trust, developing individuals, and creating a shared vision are just some of the most important ways that leadership can influence and encourage a positive corporate culture.
Today, there is a mounting pile of research that supports the power of a positive workplace culture and its impact on company profitability, engagement, employee well-being and satisfaction, and productivity. While there is no one-size-fits-all culture, each company’s culture will be unique to their mission and values. That is why it is important to not only invest in your people and protect your culture, but to build and hire for cultural fit.
“If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood, sweat, and tears.” –– Simon Sineck
Even the best talent cannot win without great leadership and a positive culture. The best leaders are those who have a vision and empower their team members to become better in every category of life, both in and out of the workplace. You may not be able to make people change, but you certainly can create an environment that encourages and facilities change. A good leader helps people from the top, but a great leader provides value and gives employees the space to grow, all from leading from within them.